The idea for an ice cream truck-like delivery service started when we talked with Heathen founder and owner Sunny Parsons about new ways to sell beer. Heathen owns a few beer delivery trucks and, after a few beers of our own, we decided to launch a roaming beer truck to quench the thirst of adults around Clark County. (Only now, we swapped out “Pop Goes the Weasel” for a more updated playlist—one that included Green Day and Montell Jordan. And, okay, we also played a trap-style version of “Pop Goes the Weasel”.)

We publicized the delivery routes through social media and, once our fans caught wind, the beer sold faster than Fudgsicles on a hot August day. (One of our fans in downtown Vancouver even drove out to Felida to buy two cases!) Later on, The Columbian newspaper wrote about the truck—how it happened, where we wound up, and what fans thought of the idea.