https://www.zzeppel.in/blog daily 0.75 2022-02-11 https://www.zzeppel.in/blog/debt-7ybnz monthly 0.5 2019-08-13 https://www.zzeppel.in/blog/retirement-planning-rmhkm monthly 0.5 2019-08-13 https://www.zzeppel.in/blog/tax-6zc6h monthly 0.5 2019-08-13 https://www.zzeppel.in/blog/estate-planning-dtp3d monthly 0.5 2019-08-13 https://www.zzeppel.in/home daily 1.0 2021-12-06 https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1599863717698-ESB3FNTAAREOCHCQGPY8/ashley-and-michelle.jpg Home - It’s all about relationships. Real people reach other real people. And that’s what we do: we connect businesses to people in a way that keeps them coming back for more. So let’s be real - we’re not just out to make a sale. 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Trap Door https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585617117362-E9UOD6A1VG6WVER4PNVT/IMG_20190704_120323.jpg Our Work - Trap Door https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585617131296-GYD1CG83JYA14XUGQ6GI/20190531_141353.jpg Our Work - Trap Door https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585617170790-55X4OS8VJAM33WCP4NDX/Photo+Dec+18%2C+2+16+48+PM.jpg Our Work - Trap Door https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585617183304-PLLNNS1HGL4WAUZGXUWU/interiority.jpg Our Work - Trap Door https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585617172620-JKS7JSRMFJMBCXDXGIUW/Toucans+-2.jpg Our Work - Trap Door https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585637857395-PGOA3ULA5ME41DTRSBQ3/Photo+Mar+19%2C+5+59+59+PM.jpg Our Work - Trap Door https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585637834503-AXGPAK8MW2SVPV89I1IR/Tim+Time-27.jpg Our Work - Trap Door https://www.zzeppel.in/our-work/backwoods-label-overhaul monthly 0.5 2020-04-02 https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585681887282-M9MZ3C72Y3F1HH2K8JG5/backwoods-original-cans.jpg Our Work - Backwoods: Label Overhaul - A delicate process Backwoods is a family-owned operation that carries a heavy fan-base from their hometown in Carson, WA. It’s a small town, and many people have been part of Backwoods’ journey from early on. Everyone was attached to something - the imagery, the fonts, the treeline, the distressed look, etc. - so we tread lightly, keeping as many elements as we could while elevating their packaging to stand out on shelves again. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585684390650-Q4ELFBK23VU8DJ1SDXYK/backwoods_logyard_label-01.jpg Our Work - Backwoods: Label Overhaul https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585682601415-7F9GDVVLB4DI8O32COJ2/backwoods-old-logyard.jpg Our Work - Backwoods: Label Overhaul - Logyard’s transformation Logyard is special for many reasons, one of them being the image of the truck. It’s been part of the brand for many years, an image folks had grown accustomed to. We discussed simplifying Backwoods’ look - namely, moving away from distress and bringing their brilliantly simple icon to the forefront. The tree with the bottle inside is their swoosh, and for brand identification, it’s gold. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585688534556-DFJ0E99L7N52WUP8P11K/backwoods-old-labels.jpg Our Work - Backwoods: Label Overhaul https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585688422175-DDEGXRFVJGN93O63U7B2/backwoods-new-labels.jpg Our Work - Backwoods: Label Overhaul https://www.zzeppel.in/our-work/cold-brew-fest monthly 0.5 2020-04-02 https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585803690243-Z6X4VCM6ACTWG6XAU2HF/cbf_branding.jpg Our Work - Cold Brew Fest https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585803580401-TNOHLBLIQ8JMOY627D23/cbf_branding.jpg Our Work - Cold Brew Fest https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585803636532-PKKIXOHOIHGUO00M26U3/cbf_branding.jpg Our Work - Cold Brew Fest https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585802084374-8Z5EDMN1CGYVOLRHPGVN/cbf_postcard.jpg Our Work - Cold Brew Fest https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585802441263-XTZA5ED3JFAESXO8KA2G/cbf_rating.jpg Our Work - Cold Brew Fest https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585802113897-ALJYN29QQ26LZV4B07B2/cbf_postcard_front.jpg Our Work - Cold Brew Fest https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585802346274-Y73D2NPY1KZD5DKR8DD2/cbf_rating2.jpg Our Work - Cold Brew Fest https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585802155428-OYEZ94B5WSGK8VEGL3IE/cbf_poster.jpg Our Work - Cold Brew Fest https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1585803852344-O6NRCT66LIRQMXD565SO/cbf_branding.jpg Our Work - Cold Brew Fest https://www.zzeppel.in/our-work/covid19-case-study-look-for-the-helpers monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590102983218-9OM0SB5SIIGBYG54LJBT/Look+for+the+helpers+Danny+McCabe.jpg Our Work - COVID-19 Case Study – Look For the Helpers - Look for the Helpers Mr. Rogers famously said, “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’” So when the COVID-19 pandemic came to Southwest Washington earlier this spring, members of the Northbank Brewers Alliance took the message to heart: Thirty member breweries decided to team up, brew and can a classic Northwest IPA, sell four-packs at their respective brewpubs—and donate the proceeds to stressed-out food banks throughout the region. In all, a few dozen cases were sent to breweries throughout Southwest Washington, with most selling out by the end of release day. And, most importantly, we got to help five food banks struggling under the weight of the COVID-19 pandemic. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590106134146-EO4WABASSX62OMW2D5Z1/LFTH-800x1280W.jpg Our Work - COVID-19 Case Study – Look For the Helpers - The Team We couldn’t have been happier to support such a worthy cause. Everyone on our flight crew played an important role in bringing this release to life—and getting the word out. Here’s how: ● Ashley Jhaveri designed the can, Facebook cover photo, and poster—and implemented the word search game on the label (literally encouraging drinkers to “look for the helpers”) and took charge on label ordering from Innovative Labeling Solutions. ● Michael Perozzo spearheaded the naming convention and game concept, helped with social media implementation, and took on project management duties. ● Andrew Cooper and Will Smith led the way on social media implementation. ● Matt Wastradowski helped with public relations—conducting interviews, writing a press release, and writing an article for the The New School beer blog. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590102155765-0OEBJEH2M9Y2JY4L32WO/Look+for+the+helpers+Jason+Bos.jpg Our Work - COVID-19 Case Study – Look For the Helpers - The Helpers We’d be remiss if we didn’t give special thanks to Jason Bos, Justin Leigh, and the leadership of the Northbank Brewers Alliance for their work in pulling this project together. Thanks to Backwoods Brewing Company for brewing the beer and managing logistics for all 30 breweries to have the chance to get the beer to offer in their taprooms. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590102328817-0Y2DQ6XNFE3A2WDVBXSS/Look+for+the+helpers+Wally.jpg Our Work - COVID-19 Case Study – Look For the Helpers https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590102353830-FL9ZPF110XAJKE6MY7P9/Look+for+the+helpers+Mike+from+TD.jpg Our Work - COVID-19 Case Study – Look For the Helpers https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590102371203-FSP9IN410JTV95XGQXSZ/Look+for+the+helpers+Brennan.jpg Our Work - COVID-19 Case Study – Look For the Helpers https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590102569295-SJE27ZSB9NA8XNXRBWF3/Look+for+the+helpers+THMBCO+Dave.jpg Our Work - COVID-19 Case Study – Look For the Helpers https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590102579420-1AC8025ND38AMGKVB5AK/Look+for+the+helpers+Walking+Man.jpg Our Work - COVID-19 Case Study – Look For the Helpers https://www.zzeppel.in/our-work/heathen-brewing-the-ice-cream-truck-of-beer monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590187439306-LTZW3BAXSGU47JXY9T7X/Heathen+Truck+Desperate+Parents.jpg Our Work - Heathen Brewing - The Ice Cream Truck of Beer https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590188316598-CK3VZVTK785ZOMD5WD2K/Heathen+Truck2.jpg Our Work - Heathen Brewing - The Ice Cream Truck of Beer - The truck has gone out every weekend since April 16 and is now joined weekly by The Smokin’ Oak BBQ Truck. We’ve also partnered up with places like Caps N’ Taps in Camas, Hopworks Urban Brewery in Vancouver, Sproos in Woodland, and Los Pepes and Northwood Public House & Brewery—both in Battle Ground. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590190240592-714Q0D1CNJK9N6I2ZYN6/Heathen%2BTruck.jpg Our Work - Heathen Brewing - The Ice Cream Truck of Beer - Teamwork Makes The Dream Work Michael: Ideation and concept development, ridealongs for live social video and logistical support. Hosted Sunny on the Creativity in COVID webinar series to share with the Oregon Brewers Guild and BING about the success Also Michael: Targeted Facebook and Instagram ad campaign to specific neighborhoods Josh filmed and edited the video seen at the top of this page. It's a quick look at the event at Hopworks with Smoakin'Oak Andrew and Will: Social media implementation https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590185580854-9417BZM388DT53NC4AB2/Ice+Cream+Truck+-03.jpg Our Work - Heathen Brewing - The Ice Cream Truck of Beer https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590185811650-F82X89A0K3RZVV8K4ANC/Ice%2BCream%2BTruck%2B-02.jpg Our Work - Heathen Brewing - The Ice Cream Truck of Beer https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590185536995-6EE7DK3G9JVGWMBNBTY3/Heathen+Truck3.jpg Our Work - Heathen Brewing - The Ice Cream Truck of Beer https://www.zzeppel.in/our-work/project-three-re4sg monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590192840639-IYCFCHN1OSXD34EN4GT8/Schmizza+TP8.jpg Our Work - Pizza Schmizza: & - That’s when we leaned into the news cycle at the height of the hysteria over toilet paper. (Yes, we know COVID-19 doesn’t impact bowel movements; no, we don’t understand the shortage, either.) Flush with rolls destined to waste away without in-store customers, several Schmizzas started offering free toilet paper with every purchase. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590193058785-5Y9SNWSJK2YFJ5XMOIS2/91365383_841370263039192_396918994637946880_n.jpg Our Work - Pizza Schmizza: & https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590193073315-IC3L3NDXZEXFDB64T9N1/Schmizza+TP6.jpg Our Work - Pizza Schmizza: & https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590193091431-40WIY70Z8CGTIIGAUH93/Schmizza+TP3.jpg Our Work - Pizza Schmizza: & https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590193145043-E8VLXNL1B7PO014RQ7G3/PSU+-+TP+-+By+the+Slice1.jpg Our Work - Pizza Schmizza: & https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590193170120-L43LYKSTL5KUDCYSEZFK/TP-01.jpg Our Work - Pizza Schmizza: & https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590193188464-MZRY7EBOIB2QW0YWYYLX/Schmizza+TP5.jpg Our Work - Pizza Schmizza: & https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590193209264-HSGYVKVEMRUJEVEHLSW5/Gresham+TP-19.jpg Our Work - Pizza Schmizza: & https://www.zzeppel.in/our-work/covid19-case-study-barlows-brewery monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590794990091-O4O7JGU2ICOAK1N8CD15/Barlows5.jpg Our Work - COVID-19 Case Study - Barlow's Brewery - Right around then, Netflix saw fit to release the dumpster fire that was Tiger King. Joe Exotic might have seen a tiger, but in that binge-worthy spectacle, Barlow’s saw an opportunity: With stay-at-home orders keeping crowds away (and draft lines dry), Barlow’s pivoted from plans to can its first beer this summer and seized the moment. Tiger King IPA, the brewery’s first canned beer, was born. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590795346883-FN5I24B0ISDD4RXNW1B3/Barlows6.jpg Our Work - COVID-19 Case Study - Barlow's Brewery - But that wasn’t all: Right around the same time, we designed a label for the brewery’s second canned beer—the Alpina Viennese Lager. Inspired by the famed Bultaco motorcycles (which were made in the Viennese mountains), the crisp and refreshing lager was brewed with Hersbrucker hops for a nice malty backbone and a subtle fruity aroma. Like Tiger King IPA, Barlow’s fans couldn’t order four-packs fast enough. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590793991535-WH1C1D8OWFOZ4D54T1SO/Barlows9.jpg Our Work - COVID-19 Case Study - Barlow's Brewery https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590795186924-HDLBMVFBZ2A1T7XPD9GN/Barlows7.jpg Our Work - COVID-19 Case Study - Barlow's Brewery https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590794010105-OZV49GFVUXP1O53JIXN0/Barlows8.jpg Our Work - COVID-19 Case Study - Barlow's Brewery https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1590795210363-ZPNOMUOZB91B8WXVO05V/Barlows10.jpg Our Work - COVID-19 Case Study - Barlow's Brewery https://www.zzeppel.in/our-work/case-study-socket-blocker monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591129615617-DMXPIZPWTS3BSPWXK4NN/Aro+Ha_0010.jpg Our Work - Case Study: Socket Blocker - Case Study: Socket Blocker As a longtime contractor, Corey would encounter one specific problem, time and again: Painters and drywallers would arrive on a jobsite after the electricians, and fingernail-sized flecks of paint or drywall would invariably creep into exposed outlets—even after painter’s tape had been applied to prevent exactly that. If even a sliver found its way into an outlet or data port, it would create a fire hazard. (Above and beyond the fire hazard, though, paint-splattered outlets just look sloppy, don’t they?) https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591134377245-265N3228FIRTTLBV269Q/_1510092.jpg Our Work - Case Study: Socket Blocker - As they envisioned it, anyone could ditch the painter’s tape, peel the backing off an individual Socket Blocker, and stick the bubble-like protector over an exposed outlet before working on a project. Doing so would address the risk of fire hazards, improve jobsite cleanliness, save money, and cut down on laborious prep time—and they wanted our help in bringing the game-changing product to market. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591141942799-I45E1FUO8GD7JFS5BNO2/SB-Back-of-box.jpg Our Work - Case Study: Socket Blocker - We decided on a bold approach that started with stark lettering and bright colors (designed to catch the scanning eye). Once we grabbed someone’s attention, we boiled the Socket Blocker tagline down to three simple, succinct words: “Peel. Stick. Paint.” We rounded out the rest of the packaging with diagrams and a short paragraph that reinforced the danger of paint in your outlets and quickly communicated the product’s value as an easy-to-use, time-saving tool. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591133800804-NUURNLIKRVH3EQY500W8/_1510100.jpg Our Work - Case Study: Socket Blocker https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591138523368-EC8NZCBO1WJ4X2HXGNI4/_1510277.jpg Our Work - Case Study: Socket Blocker https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591142220941-KNZFQ770SRCOSNS73Y2Y/Yellow+Hand+Top.png Our Work - Case Study: Socket Blocker https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591133828616-2TDWC0K91T7R689IDCP5/_1510105.jpg Our Work - Case Study: Socket Blocker https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591138593406-KJ2QZ04YABIELEUPP5YZ/_1510287.JPG Our Work - Case Study: Socket Blocker https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591142423481-KL8RFR0L29GGQ06IRG91/Blue+Box+Hand.png Our Work - Case Study: Socket Blocker https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591133856906-5N567ZU6Z3FJ0SHHRBYN/_1510263.jpg Our Work - Case Study: Socket Blocker https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591138558711-CO8WJHSBFD4DEAECZPD8/_1510132.jpg Our Work - Case Study: Socket Blocker https://www.zzeppel.in/our-work/case-study-north-jetty-brewing monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592261552280-I08C71R8I7UWTDQRP1S9/jetty+fest+mugs.jpg Our Work - Case Study: North Jetty Brewing We presented the updated logo, Erik and Michelle loved it, and we all celebrated with a cool pint of North Jetty’s Leadbetter Red Scottish-style Ale. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591748450171-IHGOA714R6HCCGUTAGYL/NJ6.jpg Our Work - Case Study: North Jetty Brewing - We presented a few supplemental graphics, designed to complement the new logo, and suggested other ways we could help with branding: We incorporated the Sailor Jerry elements into a map that would become the basis for North Jetty’s first canned beer, for instance, and developed a branded banner to unfurl at beer festivals. And those conversations are continuing; don’t be surprised to see us come up with cool new ideas for North Jetty going forward. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591831790642-6Q9DW5KSKA2BZEN1L1RK/NJ9.jpg Our Work - Case Study: North Jetty Brewing Previous North Jetty design prior to working with ZZeppelin https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592261147015-Q1T4V3UKTII3FCPFCOIY/103378557_294140798290821_5228556190486993544_n.jpg Our Work - Case Study: North Jetty Brewing https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592261293242-2LV6YH4HBO0R8V27DKER/NJ-Logo-no-words.jpg Our Work - Case Study: North Jetty Brewing https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591831570634-3YTVGR1SGX15N000JPIC/45844654_736635686712224_4299437373407625216_n.jpg Our Work - Case Study: North Jetty Brewing https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591831864646-8VRO7YR77WY1AMHYNP5X/NJ6.jpg Our Work - Case Study: North Jetty Brewing ZZeppelin can design for Ledbetter Red https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592261390291-D928GFCYWV6R3TUYN4OE/Word-logo-again.jpg Our Work - Case Study: North Jetty Brewing https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591747077144-DU3KB3HNPV0JX3S5HB0Z/Logo-on-Blue.png Our Work - Case Study: North Jetty Brewing https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591831590752-YULNAMNRGXBOJRQXCBC2/67940681_10211457066420775_5091435201125416960_n.jpg Our Work - Case Study: North Jetty Brewing https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1591831906446-ACZI4Y3H2SCVM08O4YIT/NJ5.jpg Our Work - Case Study: North Jetty Brewing ZZeppelin can design for Honorable Mention IPA https://www.zzeppel.in/our-work/case-study-dicks-brewing-company monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592007502117-O0E594BSUNFX9FLKO02C/Dicks8.jpg Our Work - Case Study: Dick’s Brewing Company - The legendary Dick Young opened Northwest Sausage & Deli in 1983 in Centralia, serving up house-smoked meats in a comfortable deli atmosphere. Young was bitten by the brewing bug in the early 1990s—and was churning out some of the region’s most popular ales and lagers under the Dick’s Brewing Company banner by 1994. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592262421592-28PPPEKD5GHHRENP9DBO/Dicks13.png Our Work - Case Study: Dick’s Brewing Company - Young’s daughter, Julie Pendleton, took over Dick’s Brewing after he passed and has kept the family business going strong ever since. Most recently, she approached us about designing labels for the brewery’s first-ever canned beers—a Mexican lager, an American lager, and a hazy IPA. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592263173276-S8N2Z4ERED9EGPEGZS88/Halloween+2014.jpg Our Work - Case Study: Dick’s Brewing Company - We understand the close connection that regional residents have with Dick’s Brewing Company; our founder, Michael Perozzo, grew up in Centralia and saw firsthand how beloved the brewery really is. So when we accepted the assignment, we did so understanding that it wasn’t just Julie we’d have to please; it was 25 years’ worth of loyal Dick’s drinkers we were working for. No pressure! https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592265839530-9CAPGD17D164R7YIRQFM/New+cans+-4.jpg Our Work - Case Study: Dick’s Brewing Company - The sense of fun and silliness came through clearly in our label for El Ricardo, a crisp Mexican lager; the illustration features a sombrero-wearing lime, which is perhaps the very definition of “silly.” The Straight Coastin’ label depicts a Centralian couple enjoying life on an ATV over the dunes of the Washington Coast, and the Silver Mullet label features a nod to Dick Young, who loved riding his Harley. (The name “Silver Mullet” and the rider’s flowing locks even show up silver on the can for an added pop of metallic flourish.) https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592265615119-C2K1Y57ZIIJ5Q3R73GHN/New+cans+-2.jpg Our Work - Case Study: Dick’s Brewing Company https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592007646925-QNMENIMZF2T712204V37/Dicks12.png Our Work - Case Study: Dick’s Brewing Company https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592262065390-9FK4W85A9CS642Q14JRQ/Dicks2.PNG Our Work - Case Study: Dick’s Brewing Company https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592266143920-SXI0HQO2SD80CRPZ6ZAY/Silver+Mullet+Actual.jpg Our Work - Case Study: Dick’s Brewing Company https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592007664039-G92PGY35QKO3ABMN7ZNB/Dicks11.png Our Work - Case Study: Dick’s Brewing Company https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592262087638-O43RVDKVC0BF3CNS7BLC/Dicks7.PNG Our Work - Case Study: Dick’s Brewing Company https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592007687361-Y400LIZH1NZJYBC0B76E/Dicks9.jpg Our Work - Case Study: Dick’s Brewing Company https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592262261406-WFNTOIEGFORYTPHYLZUY/%28%40theorangeinsight%29Pale+Ale.png Our Work - Case Study: Dick’s Brewing Company https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592007728522-BF3WK7UOBTRAXGSXER37/News.090310.Dick.Young.FILE.bds1.jpg Our Work - Case Study: Dick’s Brewing Company https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592262299892-KCNMMG9CVMEI9DJ6AB4H/%28%40stachegordon%29+-+6+Six+Varieties+of+Dick%27s.jpg Our Work - Case Study: Dick’s Brewing Company https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592007906613-DZKHQ1VLXD5NC5KD9252/News.090310.Dick.Young.FILE.bds2.jpg Our Work - Case Study: Dick’s Brewing Company https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592007941512-IF5WDXBJSQ3R8X2L6FC2/Dicks5.jpg Our Work - Case Study: Dick’s Brewing Company https://www.zzeppel.in/our-work/case-study-kafiex-coffee-roasters monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592868996592-2QJSSUT11W1VI5S94DGO/Kafiex5.png Our Work - Case Study: Kafiex Coffee Roasters - One thing it didn’t change? Our collective love of coffee. So when Kafiex (Cah-fay-ex) Roasters could no longer welcome guests to its Coffee Lab in downtown Vancouver this past spring, co-owners Seidy and Matthew Selivanow did the next best thing: They brought their award-winning cold brew coffee to the world. And they enlisted us to help. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592869701987-QKJ4NYKWZ6063AMG1LGD/Kafiex9.png Our Work - Case Study: Kafiex Coffee Roasters - Soon after COVID-19 forced the Kafiex closure, Seidy and Matthew approached us about designing labels for three cold brew cans they wanted to release: its original cold brew (which won the People’s Choice award at Cold Brew Fest in 2018), an Ethiopia cold brew, and an oat-milk latte. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592870025534-R6PE75Q27F0V9S7KQS4Q/Kafiex3.png Our Work - Case Study: Kafiex Coffee Roasters - Our next opportunity was figuring out how to communicate that information through the prism of Kafiex’s playful brand. We opted for bold, bright colors—teal for the original cold brew can, and a deep blue for the Ethiopia can—and accented that with a metallic background pattern dotted with coffee beans, pots, and roasters. We rounded out each design with the Kafiex logo and a black flag on the front of the can, along with images of three coffee beans—the same coffee bean graphics you’d see in the Kafiex shop. https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592870130193-5TLPN7MTS6NBSI2G95MU/Kafiex1.jpg Our Work - Case Study: Kafiex Coffee Roasters - But describing what’s on the can only tells part of the story—a story that couldn’t be told without contributions from several team members at every stage of the design process. Our ace graphic designer Ashley Jhaveri brought together most of the graphical elements and came up with an easily identifiable template for the three cans, but Matthew at Kafiex designed the metallic pattern that appears on each label, and one of our social media marketing pros (Will Smith) suggested we add the three coffee beans to help tie the cans and shop together. (You’re never getting just one brain when teaming up with ZZeppelin; our whole team puts their heads together to give our clients the best possible experience on every project.) https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592870332203-OQO1SF4F7LK2LFNXIS51/Kafiex2.png Our Work - Case Study: Kafiex Coffee Roasters https://www.zzeppel.in/our-work/case-study-lightworks-loft monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592955997074-UES5YHY416C8H1V9ATID/LWL4.JPG Our Work - Case Study: Lightworks Loft https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592956442322-S6S2HAX13SFLBCS1ZZ8V/LWL3.JPG Our Work - Case Study: Lightworks Loft https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592956869044-RW8QQRF86J8MIW08LSYQ/lightworksLoft_logo_bulb.png Our Work - Case Study: Lightworks Loft https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592957524726-9TXCJYFJ9XR3P1LN75Q0/20200503_142050.jpg Our Work - Case Study: Lightworks Loft https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592956030942-3BG60J2NYE7G2IEEO5FL/LWL6.jpg Our Work - Case Study: Lightworks Loft https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592956551487-AL6TQP28NZ1QCFP1M80R/LWL1.jpg Our Work - Case Study: Lightworks Loft https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592956889563-0G5BUQBC75QYSL4PJ25K/lightworksLoft_logo_on.png Our Work - Case Study: Lightworks Loft https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/1592957559457-78IDCU7H8PS474HW12AZ/20200613_085844.jpg Our Work - Case Study: Lightworks Loft https://www.zzeppel.in/examples daily 0.75 2022-12-20 https://www.zzeppel.in/examples/videos monthly 0.5 2021-04-08 https://www.zzeppel.in/examples/photos monthly 0.5 2021-04-08 https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/c91620b0-d97e-4263-bb44-d62b351f6ff0/_1500083.jpg https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/2fee6cf7-9ffd-497d-a402-502aacb39635/_1001544-2.jpg https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/e763ec07-0105-44e8-9edf-49c63ade4332/_1510502.jpg https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/5eb216c2-9c72-443a-8b27-bb3e11b5f4ee/_1510492.jpg https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/dbd0b215-4f9c-48f4-91ed-65c2efc13d8e/_1500135.jpg https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/c30d6b0f-b860-4753-beab-3a24e78a0eaf/_1001586-2-HDR.jpg https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/99aa7668-d04e-42a3-a67e-b491df2c7c60/_1000880.jpg https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/7eeebc47-2e5a-492e-b010-30d78e05899d/_1500142.jpg https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/3cce92ea-f6c0-4bf8-8bc5-aeb61277da1f/_1500047.jpg https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/5db72acb-15a2-4271-a298-7ec3af4a8b9d/_1500069.jpg https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/9d6524fb-48a7-4086-ab07-2d72f79840f5/_1500884.jpg https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/8db7facb-695e-4bf8-a4bf-7a17a753b78a/_1500868.jpg https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/4aaf7dc2-c8eb-4408-9939-a7de33ed1c92/_1510273.jpg https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/648cf21c-9c1a-43f0-beaa-679d7be31b92/Blue+Box+Hand.png https://images.squarespace-cdn.com/content/v1/5e8238c7501c0a0645d02427/d3fdcdae-64bf-4a82-8ea4-f0bd925dee0c/Peel+Stick+Paint.gif